Behavioral economics/diffusion of innovations – Solving the last mile with a nudge (TED: Mullainathan) (via @futurefeed)

Mullainathan’s focus is on social challenges, such as under adoption of critical medical advances, etc, due to human factor issues. That is, with known technologies in place, we often fail at the last mile. Consider diarrhea in India or diabetes in the ‘Western’ world. There is a surprising lack of compliance with known remedies, technologies or medicines due to ???human factors???. Mullainathan recommends the use of psychology, marketing, and ???the scientific method??? to test what actually works to get things adopted. This is critically important, world changing, life changing ???stuff???. An excellent talk.
It’s also relevant to every organization offering a new technology, whether a fire starting widget, or a high tech enterprise computing solution. Whether provided by startup or enterprise – or indeed for altruistic or rapacious motives.
Once you???ve watched the video, what are your answers to:
Making your innovation easy to adopt?
Reducing friction for day to day use?

Legends of Innovation : Rodney Brooks on Robotics, ATP 11.8.09


Rodney Brooks is a Professor of Robotics at MIT and a founder of the robot companies Heartland Robotics and iRobot Corp. On Tuesday 11 August Rodney will be giving a presentation to high school students at the Australian Technology Park. If you are interested in robots and technology this is an event not to be missed. To book a place for you and your friends ask your school to email Places are strictly limited.

After Rodney Brooks presentation all participants are invited to tour NICTA’s annual TechFest exhibition. See the latest Australian ICT research from laboratories around the country and talk to researchers about their work. Also see the University Of New South Wales Solar Racing Team’s Sunswift III solar powered vehicle that broke the world record for a solar car journey from Perth to Sydney. TechFest will remain open until 4:00pm.

There is also a robotic poster competition that students can enter and win great prizes!

It’s worth looking at the TED Talk by Prof Brooks amongst other interesting TED robotics videos.