The Audioverse In Your Pocket – Applying technology strategy to public radio

Public radio, and radio in general, is at risk of disruption by new audio technologies (podcasts, etc). However there are interesting opportunities when a longer-term technology-strategy view is brought to bear.

This presentation is from an invited talk at the Australian ABC Radio National ( August 2009) as part of their strategic process.

Here’s how they describe themselves: “With over 60 distinct programs each week, the Australian Broadcasting Corporation’s Radio National is different from any other radio station in Australia. Where else could you hear, for example, an exploration of ideas in science, followed by the latest in books from around the world, then a program about the mind and human behaviour?”
http://www.abc.net.au/rn/

What do you think? What else do you see in the future of radio?

A step toward the future of radio – Google Labs Launches Listen Podcast App (via @rww) [and a teaser for radio futures talk]

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Great intro to Google Podcast App at http://www.readwriteweb.com/archives/google_labs_launches_listen_podcast_app.php

This is just another example of the new flush of innovation around audio content. On this topic, last month I gave a talk at ABC Radio National (excellent Australian public broadcaster) on disruption and the future of radio. Radio networks like RN have an appealing opportunity to bring more web 2.0 into the audio only experience so as to retain their audience in the face of ongoing disruption. (Avoiding ‘red ocean’ competition http://en.wikipedia.org/wiki/Blue_Ocean_Strategy.)

Key ideas:

  • audio only for much of the audience
  • twitter/web = radio/library
  • ‘age of mobile internet’
  • simplicity is key for mass adoption (and the podcast ain’t there yet)
  • crowd sourced ‘likes’ can automate/curate audio-only personalized programs

Stay tuned for a slideshare …