BuildAR – making Augmented Reality curation easy …


What will you build?

Augmented Reality (AR) overlays information, images, 3D objects, audio and video onto your view of the real world around you.

Create your own mobile AR projects easily with no development required & link your content to the real world!

Steps to making a technology ubiquitous and accessible – grow to simplicity & hide the underlying complexity. BuildAR gets it.

Looking forward to seeing more from @buildAR 

The books business: Great digital expectations | The Economist


TO SEE how profoundly the book business is changing, watch the shelves. Next month IKEA will introduce a new, deeper version of its ubiquitous “BILLY” bookcase. The flat-pack furniture giant is already promoting glass doors for its bookshelves. The firm reckons customers will increasingly use them for ornaments, tchotchkes and the odd coffee-table tome—anything, that is, except books that are actually read.

In the first five months of this year sales of consumer e-books in America overtook those from adult hardback books. Just a year earlier hardbacks had been worth more than three times as much as e-books, according to the Association of American Publishers. Amazon now sells more copies of e-books than paper books. The drift to digits will speed up as bookshops close. Borders, once a retail behemoth, is liquidating all of its American stores.

Ongoing sad times for the local bookstore.

Isn’t this part of a larger trend, building ‘cloud’ / or ubiquitous connectivity and information into all of our lives. The same trend impacting IT across the board. Bringing both disruption of our comfortable ways of doing things, and radical new capabilities?

Game Theory


It is possible that Richard Thaler changed his mind about economic theory and went on to challenge what had become a hopelessly dry and out-of-touch discipline because, one day, when a few of his supposedly rational colleagues were over at his house, he noticed that they were unable to stop themselves from gorging on some cashew nuts he’d put out. Then again, it could have been because a friend admitted to Thaler that, although he mowed his own lawn to save $10, he would never agree to cut the lawn next door in return for the same $10 or even more. But the moment that sticks in Thaler’s mind occurred back in the 1970’s, when he and another friend, a computer maven named Jeff Lasky, decided to skip a basketball game in Rochester because of a swirling snowstorm.

Always good to be reminded that we don’t play rationally, despite expectations. Hence the need for frameworks and methodologies to avoid overly rational expectations about behavious by us and others. In other words, to minimize the ‘human factor’ – such as with the use of ‘lean startup’ methodologies in early stage startups.