Test-prep startup Grockit teams with charter network KIPP to gamify school | VentureBeat

If only schools were addictive like Farmville, maybe we could fix our education system.

That’s the thinking behind a partnership announced today between the high-profile charter school network KIPP and test-prep startup Grockit, which applies social gaming principles to studying. Grockit is backed by, among others, Marc Pincus of Zynga, the company responsible for our nation’s mass addiction to breeding virtual cows. Like Farmville, Grockit incorporates social-gaming elements such as badges, points and leaderboards, as well as live chat and rewards for social interaction to draw its users in.


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