Foursquare style check in with level up … like getting to level 80 in WoW

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no matter how successful SCVNGR became, it was going to have trouble ensuring that people kept coming back to the local businesses they were checking-in/playing at. So he started a pilot program in Boston and Philadelphia that gives users better and better deals as they continue to come back to a restaurant. Priebatsch doesn’t say it explicitly, but it’s pretty clear he sees LevelUp/SCVNGR mashup as the company’s future. “Pure checking-in isn’t going mainstream,” he says, “Mainly because it gets boring.” LevelUp is a way to get around that.

 

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