Foursquare style check in with level up … like getting to level 80 in WoW


no matter how successful SCVNGR became, it was going to have trouble ensuring that people kept coming back to the local businesses they were checking-in/playing at. So he started a pilot program in Boston and Philadelphia that gives users better and better deals as they continue to come back to a restaurant. Priebatsch doesn’t say it explicitly, but it’s pretty clear he sees LevelUp/SCVNGR mashup as the company’s future. “Pure checking-in isn’t going mainstream,” he says, “Mainly because it gets boring.” LevelUp is a way to get around that.


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