I’m excited – really excited – to have made the move to the Citrix Startup Accelerator from Citrix Labs. So much so that I’ve moved my family from Sydney to Silicon Valley to make this happen. (We’re settling in nicely, thanks.)
Under the circumstance, it shouldn’t be a surprise that I think great innovation needs a global focus, which is why the Citrix Global Challenge is critically important for the Startup Accelerator. To kick this off I wanted to share some of my thoughts on the types of technologies and directions that are most interesting for the Startup Accelerator.
The list on the site talks about trends like ‘mobile’, ‘cloud’ and ‘consumerization’. These are somewhat broad and the flavor of the moment, indeed, most of the breakout companies for the last few years could be described using these terms. To improve clarity I’d like to give an indication of one investment sweet-spot, what I call ‘Alternative futures of the desktop.’ Citrix has long pioneered alternative desktop visions, and is the leader in Virtual Computing – so new ways to solve the desktop problem are particularly interesting.
Primadesk is our first Startup Accelerator investment. Their vision is to let you “Search, manage and backup your personal cloud data with one simple interface no matter what device you use.”
The challenge is that we have too many options for personal data in the cloud.I use Gmail for personal email, but also have old accounts on Hotmail and Yahoo. I have documents in many services ranging from files on the Mac, Google docs, Simplenote, Evernote, and half a dozen others. My backups are a mixed combination of Mozy, S3 (Jungledisk), and my home NAS. The founder of Primadesk recognized that these all act as silos, solving many individual problems well, but leaving severe compatibility gaps.
Primadesk simplifies access to your distributed personal digital assets. Their software gives you a single view of all those silos, allowing you to; search across all your documents and mail; backup from one service to another; drag and drop photos from one site to another. This plays into on of the themes where Citrix has long led: new desktop possibilities, new ways to provide the desktop experience.
If your startup has new approaches to desktop computing, to the use of mobile, or emerging use cases, we’d love to hear from you as we call for Citrix Global Challenge applications in Silicon Valley, Boston, Cambridge, Bangalore, and Sydney.