No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That’s systems thinking.
This is not a new insight. However Semiotic Engineering promises to bring methodology to the process to … “Make sure that each message is consistent with the others in tone, voice, locus, and message.”
Check out Donald Norman’s review at http://interactions.acm.org/content/?p=1286#
The book itself is on my reading list — http://www.amazon.com/Semiotic-Engineering-Human-Computer-Interaction-Technol…