has finally hit the App Store. This app is exciting for a bunch of reasons:
- First iPhone application explicitly focusing on ‘Awareness’ – rather than a particular task – I’ll blog more on this in the coming weeks as it’s an important emerging category of applications.
- It’s an outcome from Startup Camp Sydney (2). I participated in the weekend and it was an absolute blast with a great range of Sydney software and entrepreneurial types.
- My team built this application and business over the weekend, and the same team is still largely responsible for iTraffic Australia (with me acting as advisor, due to my Citrix responsibilities).
- I’m going to have the opportunity to talk about why ‘Awareness’ applications are important at CeBIT Sydney WebForwardconference. (I’ll also touch on the Citrix Receiver as a critical piece in the iPhone business-readiness puzzle. (built by the Citrix Labs team in Sydney))
Today iTraffic Australia provides audio focused reminders for school zones and traffic delays. Tomorrow …