Behavioral economics/diffusion of innovations - Solving the last mile with a nudge (TED: Mullainathan) (via @futurefeed)
Mullainathan's focus is on social challenges, such as under adoption of critical medical advances, etc, due to human factor issues. That is, with known technologies in place, we often fail at the last mile. Consider diarrhea in India or diabetes in the 'Western' world. There is a surprising lack of compliance with known remedies, technologies or medicines due to “human factors”. Mullainathan recommends the use of psychology, marketing, and “the scientific method” to test what actually works to get things adopted. This is critically important, world changing, life changing “stuff”. An excellent talk.
It's also relevant to every organization offering a new technology, whether a fire starting widget, or a high tech enterprise computing solution. Whether provided by startup or enterprise - or indeed for altruistic or rapacious motives.
Once you’ve watched the video, what are your answers to:
1. Making your innovation easy to adopt?
2. Reducing friction for day to day use?
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