Cloud computing as paradigm shift (notes on awesome talk by @swardley via @cloudbook)

I like the broad sweep view that Simon takes here. It's a nice meta view on the notion (http://technoist.com/cloud-computing-and-citrix-c3-updated-july-20) that cloud is a heavily overloaded term - so much so that it means everything and nothing.

A proof point for cloud being like the industrial revolution and centralization of power generation would be to revisit writings from these eras to see how they were talked about at the time, and whether there were similar buzzwords used to describe 'the age of' ... or whether these things are only visible in retrospect. On the other hand, as William Gibson says, "The future is already here - it is just unevenly distributed" -- perhaps we're already at the point of reviewing changes that have occurred in pockets and the (start of the) revolution is over.

Simon summarizes the work of Nicholas Carr on 'IT doesn't matter' (more recently 'the Big Switch') with a single table showing how technologies commoditize and that the biggest change for IT is that it has become a cost of doing business rather than an innovation driver. Implication is that standardization, simplification, and reducing cost becomes the imperative which then becomes one of the many drivers for "the cloud". This is undoubtedly true.

Implications for Citrix --- For a long time, Citrix has provided tools to turn IT into a utility --- the Citrix Cloud Center (http://citrix.com/c3) will provide the same functionality in a world where IT assets live both inside and outside the datacenter. This forms part of the armory for IT organizations (and companies in general) to continue the inexorable cost reduction forced by IT becoming 'just' a cost of business.

'Cloud' is best understood as a shorthand for the changes wrought by the internet and by IT surpassing the core needs of business. It is a label for a range of new technologies, capabilities, and uses of the same.

Cloud is NOT a technology nor an end in itself.

 

[post updated to reflect twitter conv with Simon Wardley]

Here's a blog post from Simon on the issue: http://blog.gardeviance.org/2009/09/cloud-definitions-will-it-ever-end.html

Warehouse-Scale Computers - today's extreme of IT standardization and factoryization

The Datacenter as a Computer: An Introduction to the Design of Warehouse-Scale Machines

Synthesis Lectures on Computer Architecture

2009, 108 pages, (doi:10.2200/S00193ED1V01Y200905CAC006)
Luiz André Barroso
Google Inc.
Urs Hölzle
Google Inc.

Abstract

As computation continues to move into the cloud, the computing platform of interest no longer resembles a pizza box or a refrigerator, but a warehouse full of computers. These new large datacenters are quite different from traditional hosting facilities of earlier times and cannot be viewed simply as a collection of co-located servers. Large portions of the hardware and software resources in these facilities must work in concert to efficiently deliver good levels of Internet service performance, something that can only be achieved by a holistic approach to their design and deployment. In other words, we must treat the datacenter itself as one massive warehouse-scale computer (WSC). We describe the architecture of WSCs, the main factors influencing their design, operation, and cost structure, and the characteristics of their software base. We hope it will be useful to architects and programmers of today's WSCs, as well as those of future many-core platforms which may one day implement the equivalent of today's WSCs on a single board.

Looks to be an excellent overview paper of the approaches taken by Google, Amazon and the like.